Industrial Partners

The Zena Castle project can’t not have as its main partners companies that operate in various fields related to interventions of restoration and streamlining of the buildings and related natural environments. This partnership constitutes an important opportunity for Marketing and Communication.

In fact these companies can contribute to a significant extent to the study and application of innovative solutions, thereby creating a great opportunity, first in Italy – but not only here – for the evolution and diversification of their market, starting precisely from the incontrovertibile datum given by the great amount of historical buildings which are in need of skilful restoration work.

In fact, as it is known, in our country, which is considerably well endowed in this respect, a new season of planning skills is beginning, also thanks to the mobilization of public resources (European Community, State, Regions, Local Authorities). It also includes initiatives aimed at transforming a wealth, that the past has fortunately given us, into a great opportunity for cultural, tourist and financial evolution. 

Proof of this is given by the spreading of promotion organizations and circuits (Association of Villas and Castle of Veneto, Italian Institute of Castles, Historical Residences, Association of Villas of Versilia, Abitare la Storia, Association of Castles of the Dukedom of Parma and Piacenza, Associazione Castella, Rete Castrum, Relais & Chateaux, Pregio Hotel, etc.), which are aiming at the overall upgrading of the tourist-cultural offer related to the reuse of the historical heritage.

Companies can therefore find in Zena Castle and its surroundings a particularly suitable context for hosting innovative solutions, that may become a competent showcase and a kind of permanent building site, particularly because of the growing demand (organizations, designers, building owners) related to the intervention of reuse and enhancement of the historical-architectural heritage.  

It is obvious the communicative impact given by the capability to present within one context an integrated system of realizations can offer, also on a commercial level, far more significant results compared to traditional forms of advertising, often not sufficient in the field of the concrete perception of the solutions proposed.

From the point of view of the owners of the Castle, realizing such a showcase that makes it possible to receive clients in the best conditions and to host promotional initiatives, would be combined with the concrete possibility of guaranteeing a competent structural intervention, that is also affordable from a financial point of view.

In short, the main sectors interested in the collaboration proposed are:

  • Innovative plants of energy production (cogeneration, heat pumps, use of biomasses, solar panels, photovoltaic, geothermia, etc.)
  • Air conditioning systems
  • Electrical systems
  • Internal and external lighting systems
  • Safety and videosurveillance technology
  • Communication systems (telephony, computers, domotics) 
  • Supplying stone for building work (gardens, swimming pools, underground garages) 
  • Indoor furniture
  • Fish-farming for gardens
  • Hydraulic and irrigation systems
  • Furniture for gardens        
  • Functional technology of various kinds
  • Catering facilities

The objective is therefore to gather a pool of companies that, each in its own sector, may contribute, synergetically with the owners and the planning staff, to employing its own technology and to depicting what could be defined as a unified experimentation project that – over time – may become a permanent laboratory. 

The owners, on the other hand, commit to building the highest possible number of institutional relations in support of this project and to prefigure and manage, in collaboration with the marketing sectors of the various companies, a vast and complex communication system that may spread the experience, from its initial phases, to all contexts with potential interest in it. 

On a concrete level the communication plan envisages:    

  • The realisation of an internet portal with the presentation of the various projects, the various solutions adopted and companies involved (including the links with references to relative websites)    
  • Publishing of presentation material and its diffusion in the context of the various networks of historical buildings and on the occasion of initiatives, congresses, fairs, etc.
  • Organization of specific presentation initiatives at Zena Castle inviting experts, professionals, owners of public and private structures
  • Permanent opening to associations, media, professionals, etc.
  • Organization of interventions and presentations in public initiatives organized by others
  • Involvement of companies in the programmes planned in Zena Castle

Companies

COLLABORATION WITH

For realizing the project related to Zena Castle, Viveca Srl signed a partnership with SIEMENS Spa that entails supplying innovative solutions with elevated technological content in the following fields:

  • Networks and network apparatuses
  • Systems of building automation and room control
  • Safety systems for the building and property goods
  • Systems of smoke surveying

The synergy between Viveca and Siemens will make it possibile to equip Zena Castle with systems studied especially to respond to the needs of the historical buildings that constitute the building, with the intention of always making the guest feel comfortable.

COLLABORATION WITH

In December 2006 an agreement was signed between Viveca Srl, in charge of the project of enhancement of Zena Castle, and MIPIACE.COM Spa in Piacenza, in charge of the wiring in optical fibres in the regional network of Emilia-Romagna, aimed at connecting Zena Castle with this network.

Based on this agreement, Zena Castle has an Internet access door IP 10 / 100 Mbps with a Banda Minima Garantita (BMG) (Minimum Guaranteed Band) of 768 kbit/s, as well as services related to IP addresses and electronic mail boxes.